
AR CONCEPT
Y O U T U B E K I D S
—
While servicing the website and digital marketing for YouTube Kids, a standalone platform that curates kids content and programming, we solicited a fantastical AR campaign with various touchpoints. Fortuitously, what started as a capabilities play, led to a long-standing social workstream.
Y O U T U B E K I D S
—
While servicing the website and digital marketing for YouTube Kids, a standalone platform that curates kids content and programming, we solicited a fantastical AR campaign with various touchpoints. Fortuitously, what started as a capabilities play, led to a long-standing social workstream.





Role: Creative Director | Agency: Hook
Designers: Josh Manore, Chris Withers | Illustrator: Chris Sammons | 3D artists: Brad Nawrocki, Daniel Pedersen